The Triana Group helped us validate our market strategy. We are delighted to have them support our business development operations and partnership outreach for the US market.
BERNARD FORT, CEO, TENNAXIA (SOFTWARE) – INTERVIEWED IN “LES ECHOS”
Guiding Business Plans and Decisions
The Triana Group provides decision-makers with critical tactical information about new markets, such as competitive benchmarks, pricing studies, needs analyses, sales projections and feasibility studies. We have supported go/no-go decisions, business plans and strategic decisions for small to multi-million dollar investment projects.
Solutions
- Market potential assessment
- Business opportunity evaluation
- Competitive landscape and benchmarks
- User needs analysis
- Market entry strategy options assessment
- Partners, distributors, target segments short-listing and assessment
- Segments, positioning, and tactical marketing plan incl. product, pricing, promotion, distribution
- Revenue projections and sales & marketing budgeting
- Budgeting, business plan development, business plan assessment