Distribution & Representation
We distribute technical equipment to North American industrial companies.
If your products don’t compete with our portfolio, if they create synergies, and if they add substantial value to our users, we can represent you.
What we do
We market, distribute and sell in North America the products of midsize technology companies. Either as a service, or as a partner. We scout opportunities, start or expand the B2B pipeline, and seek market traction in the North-American market. We build market presence safer and faster.
Who we sell to
We sell primarily to operational teams: Plant Manager, Production Manager, Operations Manager, Manufacturing Engineer, Industrial Engineer, Operational Excellence Manager, Continuous Improvement Manager, Quality and Process Control Manager, Health, Environment & Safety Manager, MRO Purchasing Manager.
Joint-venture profile
Our joint-venture SESA SYSTEMS, Inc. markets technical equipment to 14,500 industrial companies, including most of the Fortune 1000 and thousands more.
Customer Sample
A sample of our joint-venture SESA SYSTEMS, Inc.’s customers: Airbus, Bayer, Coca Cola, Corning, Danone, Ford, Gas Metro, Geodis, Goodyear, GSK, Heineken, Hydro-Quebec, Kraft Foods, L’Oreal, Louis Vuitton, Medtronic, Nestle, Novembal, P&G, Paccar, Rolls Royce, Schneider Electric, Siemens, Sonicare, Swatch, Thales, Thermo Fisher Scientific, 3M.
Industrial Distribution & Representation
We have relationships with thousands of operational managers in industrial companies across North America. We can leverage them to test your market, create awareness for your product, start a sales pipeline, and build market traction.
If your products don’t compete with our existing portfolio, if they can create synergies, and if they add value to our customers, we can take your products to industrial markets and act as your partner. We bring an established channel, and a team with proven entrepreneurial experience.
CASE STUDY
Developing National Sales for a Sensors Manufacturer
A German manufacturer of micro-vibration sensors whose existing U.S. distributor did not generate sufficient revenue, retained us to audit and to expand its American sales channels.
Within 4 months, we attended several conferences, held 600 conversations, and signed contracts with manufacturers’ representatives covering 28 States and 3 national distributors, adding millions of units to the company’s sales pipe-line potential.
Debby Arrin, President
Straight Road Electronics, Inc.
“The Triana Group presented to us a business opportunity with a German manufacturer and was instrumental at making this new relationship a success. The Triana Group’s involvement reassured us about the company’s integrity and made us feel this new relationship would be trustworthy.
Once our agreement was signed, The Triana Group handled the transition in a way that retains all confidence in this new relationship. We hope to work with The Triana Group again, they are good.”
Debby Arrin, President, Straight Road Electronics, Inc. now part of NEXSUN
Electronics components distributor to most of the Fortune 500 corporations in North America.
CASE STUDY
Industrial Marketing Management for a Midsize Manufacturer
A manufacturing company challenged by low revenue needed additional marketing management for several months to boost its growth efforts.
We provided part-time marketing management, ramping up to full-time. This resulted in expansion of the company’s professional media visibility; development of relationships with 5 trade associations; adaptation of the company’s marketing material to better fit its market (including upgrading its online presence); development of new marketing material, including product documentation which served the company globally; creation of marketing support programs for distributors and sales representatives; plan, creation and development of email campaigns and newsletters; growth of the company’s e-mailing database.
Within 6 months, the company’s number of in-bound business-to-business contacts reached 640 spontaneous connections. The company experienced healthy growth.
How We Sell
We develop product awareness and interest through our digital communication program and network of regional consulting engineers.
For 50,000+ Operational Managers, we position ourselves as a turnkey resource, including selected products in our toolbox, ideas think-tank, and vetted implementation engineering consultants.
Highly Targeted Community
We communicate added-value content to a highly targeted Operational Excellence LinkedIn Group that we administer.
This growing no-spam highly-moderated community includes operational managers at companies such as ABB, Amazon, AstraZeneca, BASF, BAE Systems, Biogen, Cargill, Costco, Fedex, Fiat Chrysler, Ford, Kohler, Honeywell, HP, Intel, John Deere, J&J, Nestle, Nissan, Northrop Grumman, Panasonic, Phillips, Rolls Royce, Siemens, Skanska, Stryker, Toyota, Volvo, Walmart Distribution, Whole Foods, US Army, 3M and hundreds more.
Professional Development
Sponsored educational webinars are a win-win for everyone: on one hand, they help operational managers deepen their expertise; on the other hand, they build product awareness and provide instant market insights.
Participants have ranged from Merck, Rolls Royce, Boeing, BASF, Rockwell Automation, United Technologies, GeorgiaTech, Whirlpool, Garmin, Royal Canin, Bristol Myers Squibb, WeatherTech, L’Oreal, Nissan, Volvo, Nestle, Federal Aviation Administration, Port of Virginia, General Motors, John Deere, and hundreds more.
Showroom
Brands we represent can have access to our NY showroom and be showcased in some clients’ reference sites.
Brands we partner with can do so on a simple cost-sharing basis like our marketing programs.
Informational Newsletters
We keep operational managers informed with 4 newsletters per month. With 60,000+ B2B contacts (and growing), 8,000+ readings and 700 positive reactions per month, this is a valuable first step in product awareness.
Our Commitment
“If you are an operational manager, we want you to know that our utmost goal is to make sure you will benefit from our relationship in your day-to-day job and in your professional development.”
Jabril Bensedrine, CEO, The Triana Group, Inc.
Conversations With Customers
Cold calling on Key Accounts is tough, so we wanted a company that had experience making executive-level business-to-business cold calls and could get up to speed quickly on our service offerings. We chose The Triana Group because they had experience working in our sector, and had good results working with a company we know and that is similar to ours.
Cold calling is only as good as the person making the call and we were very pleased with our Triana Group representative. She learned our business, kept us informed via a weekly report and update calls, helped us qualify our CRM, and made suggestions on how to modify our b2b sales approach to get better results. We will use Triana Group again.
Karl Pfalzgraf, Vice President, Sustainability Services, iCompli
Division of BPA Worldwide whose board includes Pfizer, Medtronic, John Deere
Our first deal was between a distribution company we own and a medical devices manufacturer selected by The Triana Group. We were able to reach an excellent deal for both sides.
Negotiations could have fallen apart several times were it not for The Triana Group’s mediation.
As a result, we invested in this manufacturer’s distribution in our territory and placed an immediate order to purchase machines.
Majed Alsulaiman
Director, Gaidek – Gulf Countries
Bruce Goldstein
“I hired Jabril Bensedrine’s firm The Triana Group a few years ago to explore strategic partnerships overseas. Thanks to their corporate and institutional networks, they quickly introduced to us solid distribution and strategic partners. This resulted in a roadshow coordinated by The Triana Group during which our CTO and I met with decision makers in the right companies. The Triana Group and its partners’ support served as a tremendous accelerator and facilitator for our international business development initiative. We were very satisfied with their work, and have actually referred other technology companies to The Triana Group to support their international strategies and business development.”
Bruce Goldstein, (then-)Chief Executive Officer
Oran Diagnostics, LLC
CASE STUDY
Introducing a Company to a Synergistic Partner, Reducing Working Capital Needs
Our client provides specialized ERP software. A global airspace manufacturer wanted to deploy our client’s software internationally. This entailed considerable adaptation and other issues that prevented our client from pursuing the opportunity. We were asked to help unlock the situation by finding a partner.
We detected and screened 340+ relevant contacts in the company’s market space through trade shows, conferences, and reserved-access databases; arranged multiple meetings for the CEO; finally secured a partnership with a partner, saving $1 million+ investment; this enabled the company to move to its first pilot stage and continue its process with the airspace company.