This week, our senior healthcare expert Jonathan Artz joined a panel hosted by Santander in the UK, to share his experience on growing businesses in the US healthcare sector. The event was held at The Bradfield Centre, part of University of Cambridge’s Cambridge Science Park and its 130 high-tech companies. The Triana Group, Inc. was invited as a member of Santander Navigator, a global platform that handpicks the world’s best experts to guide companies through international expansion. Many thanks to Katarzyna Chys, Alex Phillips and other Santander colleagues for such world-class work. Shoutout to our Globallians and Medicallians partners Adexia for recommending us.
Key discussion points included:
- U.S. healthcare market dynamics and decision-making processes
- Strategies for leveraging our national panel of thousands of healthcare professionals
- Data-driven approaches to market entry and growth
Following up on our discussions at Cambridge Science Park’s Santander Navigator on US Healthcare Market Entry, many participants asked about key indicators for product-market fit in the US healthcare space. Some essential resources we discussed:
- HCAHPS scores: Hospital Consumer Assessment of Healthcare Providers and Systems scores aren’t just ratings—they’re tied to hospital reimbursements and influence a hospital’s choice in partnerships and technologies. Can your solution directly address patient satisfaction drivers that impact these scores?
- VBHC and Value-Based Purchasing Metrics: With the shift to value-based care, understanding how your solution aligns with hospital performance incentives could be the deciding factor in a purchasing decision. Are you ready to pinpoint how it can directly improve these metrics?
- Regional Adoption Patterns: Dartmouth College’s Dartmouth Atlas Project, for example, documented striking variations in how medical resources are distributed and used in the United States. Are you prepared to leverage these regional insights to strategically target markets where your product will have the highest impact?
What makes the commercial success difference, though, is your ability to leverage these tools–both strategically and operationally. Our team, including Jonathan Artz, David Séjourné, and several hundred healthcare professionals in the United States, are ready to work with you.
About The Triana Group:
The Triana Group Inc. is a New York-based company founded in 2008. Guided by an ambitious vision for its clients and strong values, Triana Group has introduced innovative solutions to numerous organizations ranging from SpaceX to Medtronic and thousands more. The Triana Group is a member of Globallians, an alliance of 15 international business companies serving 1,300 companies annually with 500 employees across 70 countries and 5 continents. For more information about The Triana Group, visit the https://www.trianagroup.com/.
About Jon Artz:
Jonathan Artz, over the past 20 years, has sold $300+ million cumulative value in medical products and technologies to US hospitals, on behalf of “medtech” companies ranging from startups to Fortune 500. Over his career, he has effectively developed joint-ventures, alliances, channel partnerships, and has contributed to the development of a number of sales teams and sales networks both regionally and nationwide. He and his firm ArtzMed have been associated with The Triana Group, Inc. for 15 years. To connect with Jon, visit https://www.linkedin.com/in/jonathanartz11/.