Business-to-Business Sales From Planning to Execution
The Triana Group works with companies through their entire sales and business development process. From planning to execution, we empower executives to make strategic moves, such as entering into partnerships or developing sales channels, as well as tactical ones, such as fine-tuning pitching material, generating client leads, and executing outsourced sales campaigns.
Strategic and tactical solutions
STRATEGY DEVELOPMENT & FORMULATION
Strategy Development and Formulation solutions include market study, segmentation, targeting, positioning, unique selling proposition, and fundamental investment decisions guiding market access for a product or the entire company in its new market space.
TACTICAL MATERIAL
We help clients express their offers through elevator pitches, one-pagers, brochures, presentations, case studies, white papers, tutorials, demos, sales scripts, FAQs and Q&A.
TARGETS IDENTIFICATION
Over the years, we have generated and qualified many thousands of Business-to-Business leads, including direct clients, distributors, value-added resellers, agents, integrators, and channel partners. We have also established inbound lead generation systems via public relations events, online marketing, community management, press releases, conference visits and trade shows.
SALES GENERATION
We bring sales firepower by acting as an Inside Sales team, Agent, Channel Manager, or Territory Manager. Whether independently or as local right-arms to the company’s executives, we take responsibility for the outreach and qualification of prospects, presentations and demos, sales process follow-through, building revenue pipeline, follow-up and closing.
SALES CHANNELS MANAGEMENT SOLUTIONS
We help manage several companies’ remote channels. In several instances, companies with an existing set of distributors, agents, and even executives, have asked us to help troubleshoot, coordinate, redeploy, and expand their sales presence. We also provide Level-1 Customer Support with local hotline by trained contact point.
CAPACITY BUILDING
Companies use The Triana Group to establish a physical presence. We help them secure offices or other operational facilities, consolidate local management processes, and hire or coach remote teams.
