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Our Services
CRM Audit & ENHANCEMENT
In-depth evaluation of your CRM processes to identify areas for enhancement and optimization.
CRM Transition Services
Seamless transition assistance to new CRM systems for improved efficiency and functionality.
HubSpot Implementation
Tailored setup and integration of HubSpot, leveraging its powerful capabilities for your business.
Database Segmentation
Strategic segmentation of your database for personalized and effective marketing campaigns.
LinkedIn Workflow Integration
Integration of LinkedIn workflows for expanded outreach and engagement opportunities.
Database Cleanup, Update & Enrichment
Refinement and enrichment of your databases for accuracy and enhanced lead targeting.
Marketing & Sales Process Optimization
Streamlining processes to boost lead conversion rates and accelerate sales cycles.
Martech Stack Consulting
Selection and integration of various marketing technologies to maximize automation efforts.
Transformative Partnership: A Success Story
As the Digital Marketing Manager at Formulaction, a company specializing in scientific instruments, I’d like to express my gratitude to The Triana Group for their outstanding recommendations and assistance.
The Triana Group identified a crucial need for us to incorporate digital marketing/marketing automation into our strategies. They proposed the creation of a dedicated manager to oversee this function, based on comprehensive data analysis. Their findings revealed that our current CRM processes and marketing strategies were not effectively nurturing our leads, leading to untapped potential among our databases and forgotten leads.
To address this, The Triana Group devised a pragmatic and low-risk solution – a pilot project to gauge the impact of marketing automation. They assigned a Sales Development Representative to reconnect with some past leads.
The results of the pilot project were truly remarkable. We achieved sales nine times greater than the project’s cost, resulting in an impressive ROI of x9. The Triana Group used these compelling metrics to build a strong business case for having a dedicated digital marketing manager.
Since implementing their recommendations, FA has experienced significant improvements in lead nurturing and conversion rates. The Triana Group’s data-driven decision to prioritize previously overlooked leads has had tangible benefits. Now, our sales team can efficiently manage active leads, knowing they’re also pursuing all potential opportunities.
To sum it up, The Triana Group’s expert guidance has led to substantial returns on investment and has fundamentally enhanced our marketing and CRM processes. We highly value their expertise and data-driven approach to overcoming our challenges. Working with them has been a fantastic experience, as they brought in brilliant ideas and provided invaluable assistance.